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Early in 2023, we launched the first of a series of colossal vacation giveaways. The irresistible package included airfare for two to Tokyo, a five-night hotel stay, $500 in fun money, and a truckload of swag. To craft a bespoke flavor for our first 50/50 hybrid, the turn team honed in on keywords: luxurious, sparkling, rosé, Tokyo, and pink.
After several attempts, tokyo pink rosé was born. We slipped a unique pink instant winner ticket into one random package among 25,000 units. Then we waited.
The winner's dispensary choice, an impulsive flavor recommendation, and an inexplicable urge to choose the middle box led to the discovery of the winning ticket. Huzzah!
One of the first retailers to take a chance on turn was Elevation 2477. Fancy that, they ended up selling the winning ticket and won big – trips to Tokyo for their employees.
Congratulations, Elevation! We’re so grateful for you.
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We're still going. The next giveaway is already in the works.
Hint: This destination is in a different hemisphere than Japan…
For the full tokyo rosé story, go here.here